Brand Detectives: The New Generation of Global Candidates


brand-detectives-coverToday’s candidates are unlike any employers have encountered in history. With unique preferences, priorities and unprecedented access to information, global corporations and other employers are continuously searching for ways they can attract and retain the world’s top talent. To better understand how employers can leverage global candidate preferences, ManpowerGroup Solutions surveyed job seekers from several influential employment markets around the world.

Many important trends and country-based differences emerged along with insights about how global companies and other employers can recruit and retain top talent.


This report explores one of the most important — yet least understood — new dynamics of candidate preferences: branding and employer-employee trust. The research results reveal how and why employer-employee trust is a critical factor and what savvy companies can do to effectively enhance their efforts to attract and retain the best and brightest candidates.

Visit Brand Detectives: The New Generation of Global Candidates microsite to view other resources and download the complete whitepaper.