Veterans: A Workforce to be Reckoned With


Different in Culture, Similar in Motivation but Different in Job Search Activity

More than 21 million military veterans live in the United States. Employers must understand veterans’ job search preferences and motivators for career change in order to attract and retain this valuable workforce.

More employers are recognizing the value of an inclusive and diverse work environment. A diverse workplace helps companies understand and meet the needs of an increasingly diverse customer base and develop new markets. Today’s most forward-looking organizations view diversity as key to their ongoing success. An important part of the diversity picture is veterans. Savvy employers know that hiring veterans equates to more than just a feel-good moment; they value veterans’ ability to work as a part of a team, their disciplined approach, performance under pressure, leadership skills and perseverance.* Furthermore, executives understand that being veteran-friendly builds brand and translates into increased market share. Companies may even benefit from tax credits and incentives. Deloitte researchers have identified that the veteran workforce is 4 percent more productive and 3 percent less likely to turn over than the non-veteran workforce.**

More than a quarter of a million service members are discharged every year. For companies facing a growing talent shortage, veterans represent one of the largest sources of skilled talent in the country. Successful companies recognize that it is the skill sets and loyalty of veterans that deliver the true win-win.

Lisa Schiller – Vice President, Client Delivery, ManpowerGroup Solutions


For more information visit the microsite. Review the recorded Webinar. Or click here to download the Whitepaper featuring complete survey results.

More about the survey respondents

Overall, the job seekers surveyed were 18 to 65 years old and currently in the workforce (not retired or homemakers). In total there were 4,479 respondents from the UK (18.6%), US (28.8%), China (17.7%), Australia (17.6%) and Mexico (17.4%). They represented a cross-section of age, income, employment status (i.e. full-time, part-time, contract), career level and industry. With respect to career level, experienced non-managers accounted for the largest group at 33 percent followed by managers (26 percent), entry-level employees (9 percent), students (8 percent), executives (5 percent) and senior-level executives (4 percent).

* CareerBuilder Veterans Day Job Forecast, Harris Poll, 2015.

** Roy Maurer, “8 in 10 Employers Lack Recruitment Programs for Veterans,”